The purpose of a direct mail letter is to encourage your readers to take action. This action can take many forms, including scanning a QR code, visiting a website, or even carrying the letter into a retail store. In order to create a sense of urgency, it is best to include a call to action, or CTA, with your letter.
You can use a template or get a direct mail letter example to give you a better idea of what to include in your letter. Direct mail is a great way to communicate with your customers and prospects. You can choose to send a letter on letterhead, or you can hire a professional direct mail service to take care of the details for you.
The most effective direct mail pieces have an organized message and clear benefits. The offer must be so compelling that your prospects can’t refuse it. A good example of a direct mail sales letter would have a punch-out coupon or a sales sheet attached to it. It’s also worth including a website address and phone number on each side of the piece.
The cost of printing and mailing your direct mail letter will depend on the format and the size. Smaller postcards cost a lot less than multiple-page letters. Although many marketers try to keep costs down by using smaller formats, studies have shown that larger-sized formats yield higher ROI. When choosing a format, consider what your message is and whether it requires more real estate. A simple message can be delivered in a small format, while more complex ideas require more space.
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